AussieBum is a pioneer of online retail in the men’s swimwear and apparel category, and is an iconic, enduring international success story.

A tactical media placement on the biggest digital billboard in Australia put them front and centre welcoming all arrivals at Sydney Airport in one of the busiest weeks of the year - Sydney Mardi Gras.

Strategic location - one key site reaching a huge national and international audience.

Big impact - premium billboards connect premium brands with customers in a bold, offline environment.

Targeted reach - a mass-reach media channel in the right place at the right time, speaking directly to their core audience.